Latin America's MICE Boom: How Brazil, Mexico, and Colombia Are Reshaping Global Business Events in 2026

Latin America's MICE market generated $38.4 billion in 2024 and is growing at 7.3% annually toward $58.7 billion by 2030. From Brazil's 19% surge in business events to Cancun's $179 million MICE impact, the region is emerging as a global events powerhouse.