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Industry Strategy March 20, 2026 · 8 min read

The "Flight to Quality" in MICE: Why Organizations Are Hosting Fewer Events But Spending More in 2026

The MICE industry is valued at $1.14 trillion in 2026, yet organizations are shifting toward fewer, higher-budget flagship events. With the meetings segment holding 63% of market share and incentive travel growing fastest, here's what the "flight to quality" means for planners.


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