FIFA World Cup 2026: How the Biggest Sporting Event Is Reshaping MICE and Business Events Across North America

With 48 teams, 104 matches across 16 cities, hotel rates surging 40–80% in host cities, and an estimated $5 billion in U.S. economic impact alone, the FIFA World Cup 2026 is creating both massive opportunities and unprecedented logistical challenges for MICE professionals. Here's what event planners need to know — and how to turn disruption into advantage.