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Industry Analysis March 18, 2026 · 8 min read

The Great MICE Tech Consolidation: How Mergers and Acquisitions Are Reshaping the Events Industry in 2026

Cvent acquired Goldcast and ON24, Bending Spoons bought Eventbrite for $500M, and Encore merged with FIRST. The MICE industry's consolidation wave is reshaping the event technology landscape—here's what planners need to know.

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