Immersive Technologies Reshaping MICE Events: How AR, VR, and Digital Twins Are Redefining Attendee Experiences in 2026

The global immersive technology market reached $493.5 billion in 2025 and over 60% of event organizers are now investing in AR/VR integrations. From MWC Barcelona's digital twin airport demos to VR networking lounges, immersive tech is no longer experimental in MICE—it's becoming the standard.